audio

You Say VoiceOver, I say Voice Over, You say Tomahto, I say Tomato

Used to be, not too long ago, that one had to be a professional, trained voiceover artist with expensive microphones and a foam-padded voiceover booth in order to grace any feature, commercial or corporate video production with their luscious pipes.  Like many things, that is no longer the case.  In the early days of WorldWise, Jinah used to voice (using her broadcast TV-trained voice) under a blanket. Since then, we've graduated to a much more professional voiceover booth (yes, with those foam pads and a $500 microphone).  But the voiceover industry is changing at such break-neck speed that even a trained broadcast TV voice is no longer a necessity or even desired on many video productions.  Jinah once tried out for a McDonalds radio commercial.  "Umm... your voice is a little too broadcasty..." is the feedback she got.  They ended up choosing someone who had a more natural, every-day conversational voice - someone you'd associate with a phone call more than a radio.  And the equipment is getting cheaper, smaller and more efficient - so that virtually anyone can voice anything to video.  

Just don't forget the blanket.  

The Importance of Sound In Live Video Production

Capturing clean, accurate sound in live video production is a tougher task than one would imagine. When filming presentations or covering keynote events, we always enroll an audio technician to make sure every note is crisp and clear. We scope out the space, determine who has to wear a mic, whether we can tap into the AV system, and then cover the rest with our boom mic. It's not an easy job, but delivering top quality sound is critical for our videos.

James, our audio technician, next to the sound board and gear.

James, our audio technician, next to the sound board and gear.