corporate video

Jib Jiving The Production Day Away

We recently brought the jib out to our UCLA Engineering shoot to capture all the fantastic action shots that the school has to offer. Having a wider range of camera movement means more dynamic and interesting shots. Can't wait to show you how it turned out!

Setting up the jib by loading the counter weight.

Setting up the jib by loading the counter weight.


The jib in action inside the lab.

The jib in action inside the lab.

Cinematography in Corporate Video Production

Cinematography in Corporate Video Production

Cinematography is the art of capturing light, creating composition, deciding on camera movements, and then processing all of those images in post. Everything you see on screen is a result of carefully thought out compositions that convey the exact right feeling for the scene - this is the cinematographer's job.

Branded Content in Corporate Videos

Here's a great corporate video for a design and branding company called Six Planes. When your company's main function is design and branding, it becomes more important than ever to have a well designed and branded promo video.

I think Six Planes does an amazing job at this by making their corporate promo video entirely about design, at its core, rather than just showing a bunch of previous work they've done. It proves, without saying much, that they know what they're doing as well as how powerful a corporate video can be with the right amount of simplistic design and consistent branding.

Telling Compelling Stories Without Saying a Word

So many corporate videos tell people the message that is trying to be conveyed instead of showing it. It's basic film school knowledge that the purpose of a video is to show a message, not just say it. Nothing is more effective, especially in today's society of marketing oversaturation, than a video that uses no words.

Not only does this method stand out from other marketing videos because it's different, it also crosses cultural and language barriers. Anyone can understand the message, without the need of a translation. The silence also forces the viewer to watch more carefully, focusing on the screen and therefore, on the message.