product marketing

New Product Marketing Video Concept

Most product marketing videos involve presenting an item against a nice, clean background, or with a person as they interact with it. We see the product in it's completed form. But here's an interesting way of presenting a product, from the inside out, by showing the manufacturing process. It helps that this manufacturing plant looks about as sleek as an apple store, but many products could be made more interesting by showing what's inside.

Sense smart alarm

Sense smart alarm

The Key to Successful Video Product Marketing is Simplicity

Apple has been introducing the world to its products via the same method for years - using simple white backdrops and music, sometimes with no voiceover. It reflects the simple design of their products, while making the technology truly shine.

Shooting marketing videos with white backdrops can increase your production value and bring focus to your subject, rather than having anything distracting going on in the background.

Black backgrounds can create a similar effect. However, getting a true black background, while at the same time properly lighting the subject, is difficult. This technique still isolates the product, as with the white background, but has a slightly cooler, darker look - and separates the video from all the other white background videos.

Here is a product marketing video WorldWise Productions did for Hanson Research