We recently brought the jib out to our UCLA Engineering shoot to capture all the fantastic action shots that the school has to offer. Having a wider range of camera movement means more dynamic and interesting shots. Can't wait to show you how it turned out!
You know how they say science is all around us? Well, we wouldn't know, we're film makers! But we did get to film a water sampling technique for the UCLA Engineering School and we learned a ton of science -- from afar! In the end, we stuck to what we know best: producing great quality videos and leaving the real science to scientists.
Here's a cool experimental music video by music artist Nigel Stanford in which he takes sound waves and creates different ways of visualizing them using a variety of devices. In fact, the whole song is composed using frequencies that make the most interesting shapes and patterns. This concept is called Cymatics - the science of visualizing audio frequencies. Through these devices you can literally see the sound waves that are being produced.
Most product marketing videos involve presenting an item against a nice, clean background, or with a person as they interact with it. We see the product in it's completed form. But here's an interesting way of presenting a product, from the inside out, by showing the manufacturing process. It helps that this manufacturing plant looks about as sleek as an apple store, but many products could be made more interesting by showing what's inside.
When you think of a video production shoot, you think trailers, wardrobe and makeup artists, right? Well, the budget for our corporate videos is almost there, but not quite! In order to make the best video for the leanest budget, we provide light makeup on set but skip the trailer and wardrobe. Our talents always end up looking great on camera, and we skip all the temper tantrums associated with big productions.
From medical prosthesis, to the tools used in space, to products we use everyday here on earth, 3D printing is set to revolutionize the way we create, and video production has not been left out.
Production design, prototyping, and model making has, until now, been a long, painstaking process of carving models out of clay, turning them into a mold, casting in a harder material like silicone or plastic, and then painting in all the details. This process can take weeks or even months, and each mistake means going backwards, or sometimes starting over.
With 3D printing, everything is created on a computer and the design is perfected before any piece of physical media is brought into play. This allows for quick production of props, like the night-vision goggles from Zero Dark Thirty, to the creation of entire sets and characters in Chase Me.
Video and film production can be sped up and costs will be brought down with the help of design software and 3D printers. This follows a trend of lower cost video production technology and aids in the democratization of the film industry.
We are in Palo Alto this week at Stanfod Health Care's for their patient testimonial shoot. The patient experience story was so powerful; our entire crew was moved. We pulled out the GoPro4 for the B-roll portion and it was a ton of fun!