We recently brought the jib out to our UCLA Engineering shoot to capture all the fantastic action shots that the school has to offer. Having a wider range of camera movement means more dynamic and interesting shots. Can't wait to show you how it turned out!
Cinematography is the art of capturing light, creating composition, deciding on camera movements, and then processing all of those images in post. Everything you see on screen is a result of carefully thought out compositions that convey the exact right feeling for the scene - this is the cinematographer's job.
Here's a great corporate video for a design and branding company called Six Planes. When your company's main function is design and branding, it becomes more important than ever to have a well designed and branded promo video.
I think Six Planes does an amazing job at this by making their corporate promo video entirely about design, at its core, rather than just showing a bunch of previous work they've done. It proves, without saying much, that they know what they're doing as well as how powerful a corporate video can be with the right amount of simplistic design and consistent branding.