We recently brought the jib out to our UCLA Engineering shoot to capture all the fantastic action shots that the school has to offer. Having a wider range of camera movement means more dynamic and interesting shots. Can't wait to show you how it turned out!
You know how they say science is all around us? Well, we wouldn't know, we're film makers! But we did get to film a water sampling technique for the UCLA Engineering School and we learned a ton of science -- from afar! In the end, we stuck to what we know best: producing great quality videos and leaving the real science to scientists.
We are live from Pauley Pavillion to kick off Bruins basketball season with our Kid Captain Blayke! Before going to Pauley, we stopped by Blayke's house to capture her story while receiving treatment from UCLA Health. Little did we know, our production crew would get a hand from Blayke and Brooke, her little sister!
Cinematography is the art of capturing light, creating composition, deciding on camera movements, and then processing all of those images in post. Everything you see on screen is a result of carefully thought out compositions that convey the exact right feeling for the scene - this is the cinematographer's job.
Here's a great corporate video for a design and branding company called Six Planes. When your company's main function is design and branding, it becomes more important than ever to have a well designed and branded promo video.
I think Six Planes does an amazing job at this by making their corporate promo video entirely about design, at its core, rather than just showing a bunch of previous work they've done. It proves, without saying much, that they know what they're doing as well as how powerful a corporate video can be with the right amount of simplistic design and consistent branding.
Most product marketing videos involve presenting an item against a nice, clean background, or with a person as they interact with it. We see the product in it's completed form. But here's an interesting way of presenting a product, from the inside out, by showing the manufacturing process. It helps that this manufacturing plant looks about as sleek as an apple store, but many products could be made more interesting by showing what's inside.